For two reasons.
Firstly, you are the only one receiving the lead and the customer is waiting for your call. We have told the customer your name and told them you will call them within the next two hours. It reflects badly on your business and ours if you don’t follow through on this promise.
Secondly, our research shows that after two hours, customers start looking elsewhere. Having said that, conversion rates increase by over 60% if you call within 15mins. So, the quicker you call, the higher the chance of you converting the lead into paying work.
We understand that you are also working and sometimes it may not be possible to call in this timeframe, if that’s the case, switch your leads off until you are able to.