Are you looking for ways to get more handyman jobs? If so, you’re in luck. There are so many simple ways to market and grow a handyman business, and the most successful companies will use a variety of marketing methods to reach their target audience. 


One of the challenges with a handyman business is that it can be difficult to stand out from the competition. There are multiple handyman businesses in any area, and it’s not an everyday service for most people. So, how do you make sure that your business is the one they choose?


A great way to grow your handyman business is to make your service stand out from the rest. You can do this through social media, tradie marketplaces, unique print advertising and vehicle branding. Developing a niche or targeting commercial clients will also help give you pick up more leads. 


So, if you’re looking for more handyman jobs, try using the following tips to take your business to the next level. 


Running A Handyman Business in Australia 


Handyman businesses are becoming increasingly popular in Australia, as more and more people realise the benefits of using a professional for home repairs and maintenance. A 2022 study has found the handyman franchise industry in Australia has a market size of over one billion dollars, and there are estimated to be almost eight thousand businesses in the industry.


Running a handyman business involves a lot of hard work, but it can be a very rewarding career. Handyman work also involves a lot of customer service, so you’ll need good communication skills and an ability to comprehend client needs. Managing customer needs and expectations is critical in this role. 


However, there are a few challenges that handyman businesses face in Australia. The first is that there is a lot of competition, with businesses sprouting up in every city. This means that it’s challenging to stand out from the crowd and attract new customers. 


The second challenge is that many people will only rely on one handyman business and offer them their repeat business, so it can be difficult to grow your business. This means people who have found a trusted handyman won’t search for new businesses if they require work; instead, they will stick to those they already trust. You will need to focus on marketing your business in a way that makes it stand out to new customers and target large clients.


If you can overcome these challenges, your handyman business will be successful in Australia. Running a business in this industry is a great way to make a good income, and with the right marketing strategies, you can maximise your profits.

How To Get More Customers As A Handyman 


There are several ways you can get more customers as a handyman. Having an effective marketing strategy and converting your leads into customers is crucial for any business. The following steps will outline the best ways to do that.

1. Make the Most of Social Media 


One of the best ways to market your handyman business is social media. Facebook, Twitter, and Instagram are great platforms for interacting with your target audience. 


Use multiple social media platforms and create a page for your business and post regular updates about your services. You can also share photos of your work to help build trust with potential clients. Basically, the more you interact and engage with potential customers via social media, the more likely they are to use and trust your business! 


These social media platforms are also a dominant medium to receive and display customer reviews. When potential clients see that you have a lot of positive reviews, they will be more likely to trust you and hire your services. 


Local Facebook groups can also be a great way to market your business on social media. You can post about your services and offer free quotes to people in the group. Simply sharing tips and advice can help your handyman business attract new customers.


Another great way to use social media is through paid advertising. You can target people in your area who have a need for your services. This is a great way to reach more people quickly and convert them into customers. 

2. Focus On Large Clients Like Property Managers


If you want to maximise your profits as a handyman, it’s important to focus on larger clients such as property managers. These clients often have a lot of work that needs to be done, and they are always looking for new contractors. 


They also have a budget to work with, so you can charge more for your services. There is also a better opportunity to secure ongoing work and grow a loyal customer base


One way to get in touch with property managers is to go through online directories. Several directories list property managers where you can contact them to offer your handyman services. You can also attend industry events and meet-ups to network with potentially larger clients.


 In order to win larger contracts, it’s important to have a strong business portfolio. Showcase your best handyman work and highlight your experience in the industry. If you can land a few larger clients, then your business will be more successful.

3. Use A Tradie Marketplace or Lead Generation Platform 


If you want to get more work as a handyman, then it’s a good idea to use a tradie marketplace or lead generation platform. These marketplaces are a great way to connect with real qualified leads – meaning you’re connecting with people actively wanting to book a service. For that reason, you can expect much more reliable returns compared to advertising broadly. 


One of the best lead generation sites for a handyman business is Bizza, run by Australia’s well-known Jim’s Group. Bizza provides high-quality leads for local independent trade businesses where a Jim’s Group franchisee can’t take the lead – for instance, if they’re booked out or there’s no franchisee in the area. 


With Bizza, you won’t have to worry about poor quality leads or bidding the lowest price to win a single customer. Unlike other lead gen platforms, Bizza leads are exclusive and aren’t based on price competition. You can charge your standard (or even premium) pricing for these leads! 


Other online marketplaces like Airtasker require you to compete for every job on a price basis, meaning margins can be tight. To pick up high-quality leads expecting to pay for a high standard of service, a platform like Bizza is a game-changer! Learn more about how Bizza works here


4. Invest In Local Print Advertising 


Although online advertising is a great way to reach potential customers, investing in print advertising for a handyman business is also important. This type of advertising is a great way to reach people who are looking for services in your local area. You can place an ad in the local directory, newspaper, or even a trade magazine.


For any trade business, business cards are still relevant today. As a handyman, you want to be able to hand out your business cards to potential customers, inquiring friends, and even people you meet on the street. Make sure your cards are designed in a way that reflects your business. This is a great way to get your name out there, and it also allows potential customers to contact you quickly.


Coupons are another great tool to use alongside print advertising. You can offer a discount to people who mention the coupon when they contact you. This also helps to increase the chances of people contacting your handyman business. People love incentives, and adding coupons alongside your print advertisement is a great way to easily introduce this.

5. Develop a Niche or Specialty 


One of the best ways to become successful as a handyman is to develop a niche or specialty. Besides setting yourself apart from the competition, this also allows you to focus your marketing efforts. When you have a niche, you can target your advertising and marketing towards people looking for services in your specific area of handy work.


When you work within a niche in the handyman industry, you will face less competition. This gives you a greater chance of growing your business and finding repeat customers.

6. Take Photos & Showcase Your Work 


The best way to display your handyman skills is by taking photos and showcasing them on your website and social media platforms. This is a great way to show potential customers the quality of your work, and it also allows them to see the services you offer. When you showcase your work, include photos of the finished product, as well as photos of the work in progress.


You don’t have to be a professional photographer to do this. You can simply use your mobile phone to capture great before and after photos. If the quality isn’t the best, simply edit the lighting and clarity from your photo gallery. Just make sure that your photos are high quality and accurately reflect the work you do.


These photos should take up most of your social media posts, as potential customers will be more likely to stop and look if they see photos of your work. New customers want to see what your handyman business is capable of, and photos showcasing your work are the best and easiest way to do this.

7.  Consider Vehicle Branding 


If you want to take your handyman business to the next level, consider vehicle branding. This is a terrific way to get your business in front of potential customers, and it also allows you to market your services to a wider audience. When you have your business logo and contact information on your vehicle, it becomes a moving billboard for your handyman company.


The benefits of vehicle branding include increased brand awareness, increased exposure to potential customers, and increased traffic to your website. This is a fantastic way to get your business in front of people who may not have otherwise seen it. It also allows you to build brand awareness and increase the overall visibility of your handyman business.


There are several different ways to go about vehicle branding. You can have a wrap installed on your vehicle, or you can simply use magnetic signs. The important thing is to ensure that your branding is consistent with your overall marketing strategy.


8. Build Your Online Reviews 


One of the most effective ways to attract new customers and grow your handyman business is to have a strong online presence. This includes having a strong portfolio of online reviews. 


Online reviews are a massive deciding factor for new customers who are considering using your services. So the more positive reviews you display on your website, social media and Google My Business page, the more likely you are to attract new customers.


The best way to get more Google reviews is to ask your current customers for feedback. You can do this by email or even on social media. If you provide excellent service, your customers will be more than happy to leave a positive review. You can also offer incentives to encourage customers to leave a review. This could be a discount on their next service, or even a free product or service.


Make sure that you actively manage your online reviews and respond to both positive and negative feedback. This will show potential customers that you take your handyman business seriously and that you’re willing to go the extra mile to ensure customer satisfaction.

9. Team Up With Other Local Businesses 


One of the best ways to grow your handyman business is to team up with other local businesses. This could be businesses in related industries or even businesses that complement your services. 


Working with other businesses can have a number of benefits for your business. These include:

  • Increased exposure – When you work with other businesses, their customers will notice your business. This will help to increase your overall visibility and attract new customers. 
  • Increased referrals – When you work with other businesses, their customers will be more likely to refer your services to their friends and family. This will help to grow your business organically and increase your customer base. 
  • Increased collaboration – When you work with other businesses, you’ll have the opportunity to collaborate on projects and share resources. This will help to improve your business efficiency and reduce costs.

If you’re looking to grow your handyman business from a ‘side hustle’ to a thriving business, buying a franchise such as Jim’s Handyman can also help you scale up quickly. You’ll get training, support, mentorship, ongoing marketing and leads so you can focus on the day-to-day business operations. 


10. Consider NDIS Work


The National Disability Insurance Scheme (NDIS) is a government-funded program that provides support for people with disabilities. If you’re a handyman, there may be opportunities for you to work with NDIS participants. This is a fantastic way to expand the reach of your business and help people with disabilities to live independently.


There are a number of things you need to do to work with NDIS participants. You’ll need to be registered with the NDIS, and have a working knowledge of their policies and procedures. But don’t worry; the NDIS has several resources to help you get started.


Working with NDIS participants is a fantastic opportunity for people in the handyman industry. You will have the opportunity to help people with disabilities to live more independently and make a difference in their lives while subsequently improving your skills and business.


If you want more information on how to get your handyman business involved in NDIS work, visit the NDIS website here, or check out this helpful article from plan partners.

How Do You Write A Handyman Ad? 


Now that you know these helpful tips for growing your handyman business, you’re almost ready to get underway. But first, you’ll need to know how to write a killer handyman advertisement to get your business name out there.


When writing an ad for your handyman business, it’s important to think about who you’re targeting. You may have chosen to advertise in the newspaper, post in a local Facebook group or place a Yellow Pages ad. Whichever you’ve chosen, you probably have a specific reason for choosing it, and a certain type of customer in mind. 


The best handyman advertisements are clear, concise, and to the point. They should list the services you offer and what makes your business unique. You should also include your contact information so that potential customers can get in touch easily.


If you have more space in your advertisement or letterbox flyer, consider including some positive customer reviews or testimonials. This is an easy way to attract new customers. Don’t forget to include your logo as well. And if space allows, include a photo of yourself or your work to give a better overall picture of your business.


Follow these steps, and you’ll have the best handyman ad, and the new customers should come flowing in.

How Can A Handyman Get Free Advertising?


There are a number of ways for your handyman business to score free advertising. Sometimes you’ve just got to be a little creative with your ideas. Sometimes free advertising opportunities will require discounted or free work in exchange, but this is often a fair deal for the advertising efforts.


One of the best ways to get started is to reach out to local newspapers and offer your services as a source of expert advice. You can also offer to give free talks or workshops on home repairs and maintenance.


Another great way to get free advertising is to reach out to local bloggers and offer them a free service in exchange for a review. This will help get your business in front of a new audience. You can also offer to do free work for charity events or local fundraising campaigns. 


You can even get free advertising by listing your business in online directories. There are several online directories that cater to handymen, and many of them are free to list your business. Just list all of your services, and include a link to your website or contact information.


If you’re creative, there are plenty of ways to get free advertising for your handyman business. The key is to be proactive, and always consider the return on investment for all your marketing activities. The best return on investment is often found through paid lead generation strategies – and the benefits for your business growth are well worth it!


Related Questions

Do I Need A Licence To Be A Handyman? 

There is no legal requirement to have a licence to be a handyman. However, this is based on a typical handyman who would not undertake any work that requires a trade qualification, such as plumbing or electrical work.


Many states will, however, require a business licence to operate your handyman company. You can check with your local government to find out if there are any licensing requirements.

Is A Handyman Business Profitable in Australia? 

There is no one-size-fits-all answer to this question – the profitability of a handyman business will vary depending on your location, the services you offer, and the size of your customer base. However, there is an enormous demand for handyman services in Australia, and many businesses are profitable. By using proactive marketing and lead generation strategies, you can ensure your business receives a generous slice of the local market.